Over $2.3 million in financial aid goes unused every year. 

So we set out to increase the FAFSA completion rate nationwide.

Through the Form Your Future campaign, we urged college-aged students, especially among students in underserved communities, to fill out the FAFSA so they could further their education and better their future. 

We created culturally relevant content on social that resonated with students, teachers and administrators leading up to the FAFSA deadline. 

formyourfuture.org

We also created a website that housed extensive information for students, teachers, administrators and other facilitators about how to fill out the FAFSA.

Logo

The hand-lettered logo helped the initiative feel young and approachable.