How does Lyft steal rides from Uber during peak ride-sharing season, the holidays?

Combine the joy of Christmas with Lyft's upbeat brand.

By outfitting Lyft’s cars in knit ugly holiday sweaters on the outside and carol karaoke on the inside, we created Merry Mode.

First we partnered with yarn-bomber Jessie Hemmons, who knit intricate sweaters for each car.

Then we outfitted each backseat with a karaoke screen loaded with Christmas carols so passengers could sing in their own merry way during their rides.

We also donated 100% of each passenger's fare to a special charity—Martha's Table, which provides food and education resources for underserved families.

The four-day activation generated 1.8 million social media impressions and nearly 3 million media impressions. It was Lyft's most successful activation in its history.