POWER PRESENCE PURPOSE
Inspired by Ernst & Young
“Women’s brains absorb information like pancakes soak up syrup so it’s hard for them to focus. Men’s brains are more like waffles. They’re better able to focus because the information collects in each little waffle square.”
This is a real quote from Ernst & Young’s leadership training course for female executives, which was recently made public because of its outdated, appalling content.
We decided to take the 55-page presentation and format it in a way that was as demeaning as the content itself: a children’s ABC book.
This was purely a passion project. It ignited meaningful conversations and was able to bring awareness to the backwards rhetoric that women still face in the workplace everyday.
Now, becoming a lady leader is as easy as ABC!
We launched the project on Instagram as well, so lady leaders could share their favorite “tips” with friends.
Website
We created power-presence-purpose.com with a downloadable book that summarizes the presentation in a fit of tongue-in-cheek glory.
Copywriter: Sarah Holcombe