Form Your Future
NATIONAL COLLEGE ACCESS NETWORK
Over $2.3 Million in financial aid goes unused every year. Through the Form Your Future campaign, we wanted to increase the FAFSA completion rate nation-wide, especially among students in underserved communities, so they can further their education and better their future.
We collaborated with celebrity influencers including Gabrielle Union, Michelle Obama and Antonio Brown to help spread the word.
We created compelling, culturally relevant content for Facebook, Twitter, Instagram and LinkedIn that resonated with students, teachers and administrators.
We also created a website that housed extensive information for students, teachers, administrators and other facilitators about how to fill out the FAFSA.
Live site: formyourfuture.org
Agency: Huge DC
Creative Director: Mick Sutter
Copywriter: Dara Moss