HOT POCKETS: GET A PAIR
The World Hot Pocket League
It takes courage to eat a Hot Pocket. And that's one of the things people love about them. They bring out our competitive side and incite us to challenge each other online and in real life.
We want to elevate the idea of competition and show everyone that when you guy Hot Pockets, you're not just getting a tasty snack. You're getting a game in every box.
Mobile Gaming App
Agency: Digitas NY
Creative Director: Jenny Awasano